New Console Crowd Can Make BF4 Primary Next-Gen Shooter, Says DICE

Call of Duty might have had the leg up on Battlefield over the course of the current generation, but that doesn’t mean history will repeat itself when both the Xbox One and PS4 launch this fall. Increased advertizing and an overall better product than two years ago make Battlefield 4 one of the most anticipated next-generation games out there, and executive producer Patrick Bach thinks that  these facts could swing the FPS battle in his project’s favor – even if it’s not about the sales figures at DICE.

“I don't think there is a winner and loser in this case. You could argue that there is a winner in terms of revenue or sales, but we're not in the business of revenue or sales at DICE, we make games,” Bach told GameIndustry International. “We want people to enjoy our games. If there are plenty of people doing that, then we get the chance to make more. That's how we see it.

“In my book being better is not always the same as selling more, but for argument's sake it's still about competing for people's time. I'd rather have people spending time on our game than another game, of course, or even watching TV or using their phone. I agree that in the next generation of consoles there will be a tipping point that once they start to pick up games for that console they could pick up our game as the primary shooter. That's the first time we've ever had that opportunity, to be on display for a brand new console. I think that's very exciting: we've never been day one on a brand new platform.”

DICE is doing everything it can to push next-gen hardware to its limits, so expect a fully featured product from EA this fall.