• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

Ubisoft Toronto: Sony Taking Unprecedented Feedback on PS4

May 1, 2013 by Josiah Renaudin

The PlayStation 4 is both easier to develop for and built to appease developers.

Sony isn’t quite on top of the world like it was before the launch of the PlayStation 3. Microsoft has hit its stride with the service-based Xbox 360, and while both consoles have reached similar numbers when looking at worldwide hardware sales, the PS3 still has plenty of ground to make up in North America. Because of this, the company has taken a great deal more feedback for its new console, which Ubisoft Toronto claims is an easy platform to develop for.

Jade Raymond, the head of Ubisoft Toronto, recently spoke with Eurogamer about the state of next-generation gaming. Although we haven’t yet seen what Microsoft is working on, Raymond is happy with the direction Sony is heading with its more developer-friendly PlayStation 4. When asked, she agreed with the notion that the architecture is much less complicated than the previous Cell processor.

“Yeah, so far from what we’ve seen, it is true. So that’s really exciting and obviously we’ve been talking to them for a while. What’s great is they’ve really made an effort to be close to all the developers and really take their feedback along with the process,” Raymond said. “Mark Cerny actually came to visit the Ubisoft Montreal studio a couple of times to meet with us in person and have discussions.”

Cerny isn’t just telling developers what to do, though. Sony may have a blueprint for the months leading up to this new console’s launch, but the company is still leaving plenty of room for feedback.

“I’ve known Mark Cerny from being in the industry a long time so it was cool to see him turn up in this new role,” she said. “He came to the studio was chatting with everyone, gave a talk about what they were thinking and was open to discussing changes where he got feedback on things, so I think that’s a new approach, something we’ve never seen before – first-parties taking that much feedback from the developers.”

However, Raymond doesn’t have too much time to dwell on the future. For right now, Ubisoft Toronto is working on Splinter Cell: Blacklist, which will be available on PS3, Xbox 360, PC, and Wii U August 20. 

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

10 Recent AAA Games That Actually KILLED IT

10 Recent AAA Games That Actually KILLED IT

Samson - Before You Buy

Samson - Before You Buy

Starfield PS5 - Before You Buy

Starfield PS5 - Before You Buy

10 BAD Games We Actually ENJOYED

10 BAD Games We Actually ENJOYED

20 Hidden Mechanics Discovered in Recent Games

20 Hidden Mechanics Discovered in Recent Games

What The HELL Is Going On With FORTNITE?

What The HELL Is Going On With FORTNITE?

10 Games That Are CHALLENGING AAA GAMES

10 Games That Are CHALLENGING AAA GAMES

GTA 6 OPEN WORLD SECRET SAUCE REVEALED, NEW GAMES ANNOUNCED & MORE

GTA 6 OPEN WORLD SECRET SAUCE REVEALED, NEW GAMES ANNOUNCED & MORE

I Am Jesus Christ - Before You Buy

I Am Jesus Christ - Before You Buy

Category: Updates

Sidebar

Recent Posts

  • Rumor: Take-Two And Rockstar Have Cracked Down On GTA 6’s Trailer 3 Getting Leaked
  • Metal Gear Solid Movie Moving Forward With Sony – And Dropping Jordan Vogt-Roberts
  • Chinese Game Studio S-GAME Promises Phantom Blade Zero Has No Generative AI
  • Kiwi Talkz Debunks Misleading News About GTA 6 Based On Fake Quote From His Interview
  • Rhythm Heaven Groove Confirmed For July 2 – But Switch 2 Compatibility Isn’t Confirmed Yet

Copyright © 2026 · Gameranx · All Rights Reserved · Powered by Mai Theme