As part of the November update for the Xbox One, Microsoft rolled out backward compatibility to all users on over 100 titles with more to follow in the coming months.
The short video shows a player taking out an Xbox 360 disc and simply inserting it into his Xbox One, which, along with the comment "This is how backward compatibility works on Xbox One," is clearly aimed at Sony's E3 2013 video in which the company mocked Microsoft over Xbox One DRM and game lending concerns.
This is how backward compatibility works on Xbox One: https://t.co/9y3V5cGkt6 👠pic.twitter.com/hkOaxMn6te
— Xbox UK (@xboxuk) November 13, 2015
You can watch the slightly longer version below.
In case you've forgotten, here's Sony's video from two years ago.
While Microsoft has now taken a swipe back at Sony, the PlayStation game trading video has been viewed over 15 million times, at the time of writing, the Xbox backwards compatibility video is sitting at less than 20,000.
Backwards compatibility is unlikely to ever be rolled out on PS4 except through the PlayStation Now streaming service, which users must pay for. In the video Microsoft asks why you'd pay for something you already own, which may be another shot at Sony. The PS3 used bespoke technology which is quite different from the more industry-standard tech seen in the PS4, making it difficult to run games from the previous console.