What is the Call of Duty Endowment and how can you support it? The COD Endowment is a non-profit program which helps military veterans get civilian jobs—which is apparently a big problem in the United States.
Activision's Dan Amrich explained as such in a blog post about the COD Endowment, wherein he linked the following video to explain why it's such a big deal.
Supporting the COD Endowment is as easy as buying a Black Ops 2 Personalization Pack, which is currently discounted by 25% on Xbox Live this week. Starting today, 100% of the proceeds of the sale will be given to the COD Endowment program. The sale runs from today to Oct. 14—that's next Monday.
If you're uninterested in purchasing any of the Black Ops 2 personalization packs, you can support the COD Endowment directly at this website.