Sony has confirmed that the redesigned PlayStation Store will launch in Europe today.
Apparently it's already online in several European countries, but if this isn't the case for your country, don't worry. According to Sony, it'll definitely launch "later today".
The new design brings a ton of new features to the store like making it easier to search for a specific product, filtering in categories and obviously a new look that's easier on the eyes.
Go through this post on the European PS Blog to get all of the details about what to expect.