Game publisher Ubisoft, best known for the Assassin's Creed series, has long since used the uPlay service for its own titles as a way to promote its entire library of games to anyone who played those games. Through uPlay, players are able to earn and accumulate ‘uPlay Points’ which can be spent on unlocking exclusive content for games within Ubisoft’s vast library.
Speaking in an interview with MCV, Ubisoft’s Stephanie Perotti said that the publisher is open to expanding support for the service to third-party titles.
“We remain open to opportunities. Right now, we’re starting the service with our own games, but as we go forward, we plan to potentially add other titles.”
Some may argue that the gaming market doesn’t need to see yet another social network or digital distribution service, but I’d argue that a little competition never hurt anyone. Unless the service precludes Ubisoft from offering its games on Steam, there’s little reason for them not to go ahead and implement the uPlay service wherever they can.
