Pokemon Go is a free to play game that is support by the many microtransactions made each day. A new report states that the game, despite losing millions of players recently is still making a considerable amount of money.
Newzoo reports that Pokemon Go continues to rake in around $2 million each day, and this does not include the 30% cut that Apple and Google take. The game accrued around $16 million in revenue each day when it first launched in July.
The report also notes that Pokemon Go sees around 700,000 new downloads each day. Back in September, the game reached its milestone of 500 million downloads. Apple also said that Pokemon Go was downloaded more times in its first week than any other app in history.
Newzoo’s report also states that Pokemon Go has reached 550 million installs and has amassed an impressive $470 million in lifetime revenue.
Currently, Pokemon Go is slated to expand even further in the future, as the game has yet to reach major markets like China and South Korea.
“Pokemon Go has opened our eyes in many ways. It has refreshed the top-grossing mobile game ranking that has been dominated by a small number of publishers and games for a long time,” Newzoo CEO Peter Warman said. “It has proven beyond a doubt that AR can be applied in ways that appeal to a mass audience.”
“Equally important from a business perspective, it has given Niantic investor Google enormous insight and data that it can incorporate into its location-based advertising and services strategy. The fact that Pokemon Go has motivated kids and youngsters to spend more time outside is an additional bonus, even if that means they take their screens with them.”
