Nintendo of America Wasn’t Sure About Wordless Nintendo Switch Reveal Trailer

We’ve been talking a lot about both the Nintendo Switch and its upcoming successor in recent weeks, and it’s mainly because people want to know more about what The Big N will pull to try and keep the epic momentum that the Switch has built as we transition into the next generation. We know that the Switch will have plenty of games at the start of 2025 to make that transition as smooth as possible and that we’ll hear about the Switch 2 before the new fiscal year starts. The question is: “Will Nintendo attempt to do what they did before to recapture the initial magic of the Switch reveal?”

That question is a bit more hilarious than you might think. You see, ex-Nintendo of America employees Kit and Krysta did another reveal about what it was like during the “reveal days” of the Nintendo Switch. You might recall that it was them who noted the “backlash” of the Mario teaser that happened in 2016. Then, as noted by Nintendo Everything, the two noted that the actual Switch reveal trailer, which you can see below, also had some friction within NOA because some weren’t sure about the wordless styling of it, as the leaders felt that revealing the console’s specs was most important. Krysta noted at one point:

“People want to know specs… and there are lots of people at the company that still had the mentality of like, ‘we need to play in the same playground as Xbox and PlayStation, and we need to talk about our specs.’ It’s like, you never win on that playground. You would get your butt kicked on that playground. There was a lot of drama, though. There was a lot of like headbutting.”

Even Kit noted:

“We were not a part of them, but we heard there was some back and forths, like “are we certain that this is the right direction?”

As it would turn out, it WAS the right direction! People resonated with it, and it perfectly showcased just how unique and clever the Switch’s portability and built-in controller variety was. Plus, it teased many games that would arrive on the system, including Mario’s big 2023 titles, the first Nintendo port of a Bethesda game, and more.

Bringing this all back to the present, one has to wonder if Nintendo will try something similar with the Switch 2 so that it can highlight the console in a fun way without just “doing tech specs” like certain other systems. We’ll find out when they’re ready to show something.