Sony seems to have huge plans for PC gaming, following the purchase of Activision Blizzard King by Microsoft.
Sony has put up a new job opening for a senior manager in their PC Planning and Analysis division. Here’s the description of the job from Sportstechjobs.com:
“As the Senior Manager, PC Planning and Analysis you will be a key driver of our sales success and play a crucial role in shaping strategy for PlayStation’s fast growing PC business.
Reporting to the Sr. Director, PC Strategy and Planning and working in partnership across the PC and GSBO organizations, you will lead a team of talented professionals responsible for analyzing sales data, monitoring market trends and developing effective sales strategies.
Leveraging your deep expertise in sales forecasting, financial analysis and market research, you will identify growth opportunities, optimize pricing and promotion strategies and provide strategic insights to senior stakeholders.
This is an exceptional opportunity to contribute to PlayStation’s continued success in the PC space at a senior manager level.”
As revealed on Reddit, this ties in to earlier job openings at the same division that also went public. These are for rank and file PC analysts, who presumably would be working under this senior manager.
Is Sony planning a bigger push for their games on PC? It’s a possibility that’s actually worth taking some serious consideration.
Analysts are looking at Sony making some big moves of their own after Microsoft finalized their acquisition of Activision Blizzard King. While many analysts believe Sony will look into a giant acquisition of their own, they actually did complete a recent giant acquisition in Bungie.
It seems natural, even fun, to speculate that Sony and Microsoft might start getting into an IP acquisition war, but in actuality, Microsoft is making a huge bet that can backfire on their faces immensely. Sony’s acquisition of Bungie meant taking some risks too, but at a considerably smaller level.
Sony’s issues actually swing in a completely different direction, as it seems that their first party games do not generate the amount of revenue that would justify the giant budgets that they throw at these projects. While many gamers still don’t or won’t accept this reality, the PlayStation Studios PC project got started in the first place, because Sony is hoping to catch up to their development costs on their games on PC.
This also comes in light of Sony’s recent poor showing with their port of The Last Of Us Part 1 on Steam. This actively harmed their reputation as a publisher, which could be a serious setback for their plans for selling future games.
So it stands to make sense that Sony is now looking for more help to recover. The future of Sony as a game developer could be on the line with these next moves.
