Hitman may have the coolest promo I’ve seen for a game since Activision hired Peter Stormare to represent Call of Duty in its DLC releases. Square Enix and IO Interactive have teamed up with both Gary Busey and Gary Cole to ask gamers whom they’d like to kill more.
The promotional video has the two Garys comparing how each of them is more evil than the other. Busey walks old ladies into traffic while Cole makes faces at blind people. That’s pretty evil.
Whoever receives the most votes in the Choose Your Hit promotion will be the subject of a future Hitman mission as Agent 47’s target. The website has splash pages for both Busey and Cole that show images for upcoming features showing who deserves death more. You can vote for whoever you want to kill more with the #KillBusey and #KillCole hashtags.
The episodic game is currently out on the PC, Xbox One and PlayStation 4. Be sure to check out our review of the game. Spoilers: We really like it. Stephen Daly wrote: “Hitman is a game that already feels rewarding and one that demands finesse and a certain degree of mastery.”