In an update to the company’s corporate website yesterday, new Nintendo president Tatsumi Kimishima posted a message to shareholders and investors. In it, he detailed Nintendo’s business strategy and plans for the future.
"We are actively offering Nintendo IP in a variety of different ways so that not only current players of our video games but all consumers–including those who used to play but currently do not and even those who have never played our video games before–will also come in contact with Nintendo IP," Kimishima said.
Kimishima has succeeded former president Satoru Iwata, who passed away in July. As seen in the quote above, the new president wants to aggressively expand Nintendo characters and franchise exposure to new audiences. He also went on to discuss the company’s plans with the NX:
"For our dedicated video game platform business, Nintendo is currently developing a gaming platform codenamed 'NX' with a brand-new concept and our unique software-led hardware-software integrated business will continue to constitute the core business for Nintendo. For the purpose of maximizing the population that interact with Nintendo IP, we will also enter into the smart device gaming business and aim to generate revenue and profit from it as well as to create synergy with the dedicated video game platform business."
To learn more about the company’s plans for everything else, from Amiibos to theme parks, make sure to check out the full post.