Sony has officially cut the price of PlayStation TV in the UK to £44.99.
Many retailers have already implemented the reduction and Sony told Dealspwn, "Starting from the 27th March, PS TV will offer even greater value for money when it becomes available for only £44.99. Now with an even more accessible price, you can benefit from the advanced features and technology that PS TV brings to your home entertainment experience.
"By bringing new innovation into the home, you can have the freedom to play whenever and in whichever room you wish. PS TV has never been more accessible, and there has truly never been a better time to expand your PlayStation experience."
It's unclear if Sony intends to implement a similar reduction in other regions, but it's certainly much more attractive as an impulse buy in the UK as of today and price cuts elsewhere would help push sales of the device which have been less than stellar to date.
PlayStation TV was released last October in North America and the following month in November.
