With Fortnite raking in over 2 million dollars a day, Epic Games, the studio behind both the aforementioned title and the widely used Unreal Engine has now reached a net worth of a whopping $8 Billion. The reason this number is so significant is that it’s mostly a result of the free-to-play game, which as of right now, has been projected to rake in a further 2 Billion by the end of this year.
“On the revenue side, they’ve done something that’s really unique, which is come up with a perception of exclusivity,” said Michael Pachter, an analyst at Wedbush Securities Inc. Many accessories in the Fortnite shop are available on a limited basis, prompting players to buy before coveted items disappear from virtual shelves. “If you see another player in a leopard skin and go to the store and see it’s no longer available, you think, Shoot, I’ve got to move on it next time.”
The success CEO Tim Sweeny is currently seeing is indicative of his years of dedication and hard work. Sweeny started his company in his parents’ basement 27 years ago, now his company is viewed almost in the same rank as other heavy hitters such as EA and Blizzard.