• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

Large Studios can Innovate and Take Risks says Ubisoft’s Raymond

April 22, 2013 by Stephen Daly

Big developers aren’t just ‘churning things out’.

Ubisoft Toronto president Jade Raymond has told GamesIndustry that developers don't need to be indies in order to innovate and takes risks.

Asked if there were tension between indie developers and large publishers at this year's GDC Raymond said "Well, no, because we've set our studio in Toronto which is known for its indie scene and they're the stars there. Moving into Toronto we wanted to make sure we were building an ecosystem with them, collaborating with them, integrating, getting to know the community that way and we want it to be perceived that way."

However, Raymond admitted that indie developers can have a sometimes perception of large studios "We're used to that sentiment. I've been having lunch with different guys in the indie community in Toronto and I think they assume by default that [because] you're working at a big company you don't care about innovating, you're churning things out or that the people at the top don't care about gamers or whatever.

"It's interesting because I think everyone who's in games is trying to innovate and has ideas. Of course, you can never think of yourself as being the corporate person. So it was interesting for me to meet with those guys, hear that that was their perception but that they were really excited to meet us and find out that that's not the reality. We all care about games and are different in our way," she added.

"You can take different kinds of risks but I don't know if you're taking 'bigger' risks," she informed GamesIndustry. "There's certain types of innovation that can be driven at big studios where you have more resources, so I think we each have our role to play in moving the industry onwards." 

Ubisoft Toronto employs 300 developers and are currently at work on Splinter Cell: Blacklist. Raymond has previously revealed that the studio is also at work on an un-announced Assassin's Creed project. She has also said developers don't need next generation consoles in order to innovate. 

 

 

 

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

What's The Most Expensive Gaming Thing Ever?

What's The Most Expensive Gaming Thing Ever?

20 NEW Survival Games of 2026

20 NEW Survival Games of 2026

Marvel's Wolverine: 10 Things You NEED TO KNOW

Marvel's Wolverine: 10 Things You NEED TO KNOW

20 RPGs That NEVER REALLY END

20 RPGs That NEVER REALLY END

10 Games Other Game Companies WANTED TO END

10 Games Other Game Companies WANTED TO END

Obsidian's NEW FALLOUT GAME's BIG CHANGE, Ubisoft ON DISCS & MORE

Obsidian's NEW FALLOUT GAME's BIG CHANGE, Ubisoft ON DISCS & MORE

Halo: Campaign Evolved - Before You Buy

Halo: Campaign Evolved - Before You Buy

Why GTA 6 Might Skip Trailer 3

Why GTA 6 Might Skip Trailer 3

20 FLOP Games That You SHOULD ACTUALLY PLAY

20 FLOP Games That You SHOULD ACTUALLY PLAY

Category: Updates

Sidebar

Recent Posts

  • XBOX Starts Testing Ad-Supported Game Streaming In The Xbox Insiders Program
  • Monolith Soft Has Confirmed They Have Once Again Helped Work On Splatoon Raiders
  • Steam Deck Sales Sank By Approximately 82 % After Price Increases
  • Hasbro Officially Reveals The Legend of Zelda Heroes Of Hyrule Toyline
  • GSC Game World Debunks Founder’s Claim About S.T.A.L.K.E.R. 2: Heart Of Chornobyl’s Budget

Copyright © 2026 · Gameranx · All Rights Reserved · Powered by Mai Theme