• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

Large Studios can Innovate and Take Risks says Ubisoft’s Raymond

April 22, 2013 by Stephen Daly

Big developers aren’t just ‘churning things out’.

Ubisoft Toronto president Jade Raymond has told GamesIndustry that developers don't need to be indies in order to innovate and takes risks.

Asked if there were tension between indie developers and large publishers at this year's GDC Raymond said "Well, no, because we've set our studio in Toronto which is known for its indie scene and they're the stars there. Moving into Toronto we wanted to make sure we were building an ecosystem with them, collaborating with them, integrating, getting to know the community that way and we want it to be perceived that way."

However, Raymond admitted that indie developers can have a sometimes perception of large studios "We're used to that sentiment. I've been having lunch with different guys in the indie community in Toronto and I think they assume by default that [because] you're working at a big company you don't care about innovating, you're churning things out or that the people at the top don't care about gamers or whatever.

"It's interesting because I think everyone who's in games is trying to innovate and has ideas. Of course, you can never think of yourself as being the corporate person. So it was interesting for me to meet with those guys, hear that that was their perception but that they were really excited to meet us and find out that that's not the reality. We all care about games and are different in our way," she added.

"You can take different kinds of risks but I don't know if you're taking 'bigger' risks," she informed GamesIndustry. "There's certain types of innovation that can be driven at big studios where you have more resources, so I think we each have our role to play in moving the industry onwards." 

Ubisoft Toronto employs 300 developers and are currently at work on Splinter Cell: Blacklist. Raymond has previously revealed that the studio is also at work on an un-announced Assassin's Creed project. She has also said developers don't need next generation consoles in order to innovate. 

 

 

 

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

10 Developers That Warned Us, But Nobody Listened

10 Developers That Warned Us, But Nobody Listened

25 UPCOMING Games We're MOST EXCITED ABOUT

25 UPCOMING Games We're MOST EXCITED ABOUT

GTA6 - NEW THINGS WE FOUND & MORE

GTA6 - NEW THINGS WE FOUND & MORE

The Legend of Zelda: Ocarina of Time Remake - Before You Buy

The Legend of Zelda: Ocarina of Time Remake - Before You Buy

Godzilla: Destroy All Monsters Melee - Before You Buy

Godzilla: Destroy All Monsters Melee - Before You Buy

20 Game of The Year Contenders of 2026

20 Game of The Year Contenders of 2026

20 Flaws GTA 6 Is Trying To Fix

20 Flaws GTA 6 Is Trying To Fix

20 Video Game Trends That Are MAKING A COMEBACK

20 Video Game Trends That Are MAKING A COMEBACK

20 Legendary Games That AGED LIKE MILK

20 Legendary Games That AGED LIKE MILK

Category: Updates

Sidebar

Recent Posts

  • Rumor: GTA 6 Pre-Load Data Suggests PS5 Pro Has Additional Ray-Tracing
  • Fans Demands Sony Investigate PSN Accounts Being Sold In Black Market After CFO Lin Tao Apologizes For Cyberattacks
  • Santa Monica Studio Delays God Of War Laufey To May 2027
  • Rumor: GTA 6 Will Have PSSR and Ray Tracing On PS5 Pro
  • Sony Offers Their Own Customers $ 400 If They Trade In Their PS5 Via 3rd Party Reseller Back Market

Copyright © 2026 · Gameranx · All Rights Reserved · Powered by Mai Theme