4.) More motion control features
A lot of people argue about Microsoft and Sony's push for motion control sensor cameras. The technology is fresh and it still needs time to reach its full potential. I think that they can still catch up with the Kinect considering it's still not in its prime. People can criticize all they want but I think that they will embrace it sooner or later.
Microsoft has the disadvantage of making consumers feel that they are being "forced" into it since it comes with the Xbox One. Sony can keep improving the camera and eventually customers will decide to purchase it on their own.
They don't need to roll out major games like what Microsoft does. They simply need to add more features that will improve the functionality of their UI. If they focus on perfecting and innovating gesture controller, that'll certainly do wonders than a couple of buggy Kinect games. Imagine if they could do it like the film Minority Report!