Call of Duty: Modern Warfare 3 Ad Banned Over Complaints

Acting on complaints lodged to the Advertising Standards Authority (ASA), a TV commercial for Call of Duty: Modern Warfare 3 has been banned from the airwaves in the UK—at least during the daytime.

The scenes in the banned advertisement depict exploding buildings, acts of terrorism, and gun-battles throughout New York, Paris, and London—prompting complaints from older viewers and parents. [Via Sky News.]

The ad, which had been restricted by Activision from viewing by children was aired during a Premier League football match on Sky Sports 1 at 2:30pm. 

The ASA has ruled that the ad may be broadcasted after 7:30pm, who said: "We considered that the scenes of violence and destruction, together with the sound effects and music, could cause distress to some children who might see the ad."

Call of Duty Modern Warfare 3 is currently available on the Xbox 360, PlayStation 3, and PC, and has enjoyed record-breaking sales since its release last year.