Ubisoft has rebranded one of their creative houses for the second time.
They made this announcement on the official Massive Entertainment website:
Ubisoft’s Creative House 2 is named Massive Entertainment, becoming the global label for Tom Clancy’s The Division, Ghost Recon, Splinter Cell, alongside new original IP including March of Giants.
At the start of the year, Ubisoft reorganized their company to put groups of game studios and video game franchises under five separate creative houses. Creative House 1 was already named Vantage Studios, and was assigned the Assassin’s Creed, Far Cry, and Rainbow Six franchises.
The original Massive Entertainment, based in Sweden, is best known for making the Tom Clancy’s The Division games. It was added to Creative House 2, alongside other studios based in Montréal, Paris, and Toronto. And now, all those other studios share their name.
Ubisoft claims there is no change to any ongoing commitments, but clearly they want each Creative House to have an identity. Ubisoft may choose to find an appropriate Just Dance theme to name Creative House 5, and find other identities to brand their other two Creative Houses.
