Following the sudden delay of Assassin’s Creed Shadows, Ubisoft has seen its share price plummet to its lowest point in over 10 years. Shares are currently hovering around $10.24, and for the sake of comparison, the company saw its record high in July 2018, with shares valued at around $114.
The company’s share price has been declining consistently over the past few years, dropping nearly 89%. The current dip began in late August, when Star Wars Outlaws was released and quickly failed to meet sales expectations. It was expected that the open-world adventure title would reach 7.5 million sales by the end of March 2025, but Ubisoft has now lowered this number to 5.5 million.
On Wednesday, the company delayed Assassin’s Creed Shadows from November 15, 2024 to February 14, 2025. This announcement was particularly painful, as PlayStation announced Ghost of Yotei around the same time, with both games set in historical Japan.
Ubisoft also announced that it would be moving away from the traditional Season Pass model. “All players will be able to enjoy the game at the same time on February 14 and those who preorder the game will be granted the first expansion for free,” it said.
Earlier this month, the company released a detailed roadmap for the first year of XDefiant, with the team behind the title going on the defensive against those who believe that the game is in a downward spiral. XDefiant was released on May 21, 2024 for PC, PlayStation 5, and Xbox Series X/S, and while the title saw large player numbers immediately after launch, the free-to-play shooter has seen a massive drop in engagement over the past few months.
Recently, Ubisoft laid off 45 employees across both its San Francisco studio and Red Storm Entertainment in Cary, North Carolina.
