Elden Ring Publisher Making 100 Players Official ‘Lords and Ladies’

With the release of yesterday’s launch trailer, all systems are go for the release of Elden Ring on Friday. Fans of the game are spamming social media with anxious memes ahead of the fated day, but only a select few Tarnished will be chosen to rise to greatness. At least, that’s what Bandai Namco UK is offering: as part of a new competition, 100 players will be made official ‘Elden Ladies and Lords.’ The contest is being held in collaboration with Highland Titles.

While these fancy titles aren’t the same as having a hereditary title, they technically can be used on legal documents.  “Our customers have shared stories of everything from flight upgrades to preferential treatment,” Highland Titles claims.

Winners will receive a special certificate and a “souvenir plot of land” at the Highland Titles Nature Reserve near Glencoe in Scotland. Plots from 1 to 100 square feet are available, and the company’s website claims that customers will obtain a “personal right” to their land. That means you’re free to visit your little area and, as Highland asks, “do what you please with the land within the normal confines of law”.

Those entering the contest can also nominate a friend or family member for the title.

The competition opens on February 25 and will run until March 11. Sadly, it’s only open to entrants based in the UK and Ireland who are over the age of 16. To enter, you must also be prepared to explain why the nominated person deserves the auspicious title.

Elden Ring will release this Friday on PC, PlayStation 4, PlayStation 5, Xbox One, and Xbox Series X/S. A six-minute overview trailer was released over the weekend. On Monday, Bandai Namco announced when the game would be playable in all regions. The PC specs for the FromSoftware title have also been announced, and those wanting to use the game’s recommended settings will need a pretty powerful machine.

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