In a recent earnings presentation made by Nintendo, the company announced that shipments of its popular Amiibo have surpassed 10.5 million. While this might seem poor when compared to other, similar products such as the Skylanders series of toys, Nintendo is happy with the numbers.
Nintendo president Satoru Iwata made these statements in an effort to reinforce Nintendo's belief that the Amiibo line might become a profitable, year-round enterprise for the company:
"Our assessment is that people purchase additional Amiibo figures without any seasonal bias, as they are relatively more affordable than video game titles,"
"We are very sorry that we can't promise at what point we will likely be able to resolve the current situation because figures such as these require a considerable amount of time to produce, store shelf space is limited, and it is difficult to precisely predict the exact amount of overall demand,"
In the presentation, Iwata revealed this graphic, which puts the Amiibo shipments into numeric form. The United States has taken in kind to the toy line, with European customers coming in at a close second:
We'll be interested to see what Nintendo does with the Amiibo brand as we continue into 2015.