• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

PS4 Self-Published Games ‘Not Guaranteed’ Sony Marketing

July 16, 2013 by Josiah Renaudin

A game has to really stand out for Sony to promote it.

If an independent developer wants to self-publish its game on the PlayStation 4, Sony will make that happen. That fact alone has helped the company garner the good will of hundreds of interested developers, as well as direct a few questionable looks Microsoft’s way. How exactly this whole process works is still a bit unclear, though, so Agostino Simonetta, senior account manager at Sony Computer Entertainment Europe, has decided to explain the deal in a bit more detail via Gamasutra.

If a developer is sent an official PlayStation 4 development kit, that studio is now a publisher. Game creators will have control over every little aspect of their titles, including the release date. It’s a lot to handle, but Sony will provide some support on marketing and exposure based on the quality of the project being worked on. If the game that’s being made is unique and turning out to be something really special, expect the PlayStation Blog and official PlayStation Twitter account to let the world know about it. Nothing is guaranteed in this department, as “it depends on the objective quality of your title."

It’s an unorthodox process compared to what we’ve seen from other companies in the past, and really, that’s what has so many developers excited. Sony’s feedback won’t even be required before a game is submitted, so really, the level of trust displayed here is unheard of on consoles. Whether or not that leads to more quality, or the release of some real stinkers, is yet to be seen. 

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

The Witcher 3 Remastered - Before You Buy

The Witcher 3 Remastered - Before You Buy

10 WEIRD Gaming Stories of September 2026

10 WEIRD Gaming Stories of September 2026

GTA Definitive Edition Trilogy: 5 Yrs. Later - Before You Buy

GTA Definitive Edition Trilogy: 5 Yrs. Later - Before You Buy

GTA6 COLLECTOR'S EDITION IS WEIRD, ACTIVISION HALO & MORE

GTA6 COLLECTOR'S EDITION IS WEIRD, ACTIVISION HALO & MORE

10 HARD Levels That Are Simply IMPOSSIBLE

10 HARD Levels That Are Simply IMPOSSIBLE

What The HELL Just Happened At Xbox?

What The HELL Just Happened At Xbox?

Top 10 NEW October games of 2026

Top 10 NEW October games of 2026

Silent Hill: Townfall - Before You Buy

Silent Hill: Townfall - Before You Buy

10 Games You POSSIBLY PLAYED WRONG

10 Games You POSSIBLY PLAYED WRONG

Category: Updates

Sidebar

Recent Posts

  • Sony Is Skipping CES For The First Time In Six Decades
  • Naughty Dog Has “Exciting New Projects” That Will Expand The Last Of Us’ Canon
  • God Of War Laufey Pre-Orders Begin Tomorrow, Standard And Special Editions Revealed
  • Rumor: Xbox Reset Is Happening Because Of Microsoft’s AI Push, Xbox Game Studios Was Their “Vestigial Leg”
  • Rumor: Rockstar Games Is Making LA Noire 2 Next – And It’s About The Zodiac Killer

Copyright © 2026 · Gameranx · All Rights Reserved · Powered by Mai Theme