• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

PS4 Self-Published Games ‘Not Guaranteed’ Sony Marketing

July 16, 2013 by Josiah Renaudin

A game has to really stand out for Sony to promote it.

If an independent developer wants to self-publish its game on the PlayStation 4, Sony will make that happen. That fact alone has helped the company garner the good will of hundreds of interested developers, as well as direct a few questionable looks Microsoft’s way. How exactly this whole process works is still a bit unclear, though, so Agostino Simonetta, senior account manager at Sony Computer Entertainment Europe, has decided to explain the deal in a bit more detail via Gamasutra.

If a developer is sent an official PlayStation 4 development kit, that studio is now a publisher. Game creators will have control over every little aspect of their titles, including the release date. It’s a lot to handle, but Sony will provide some support on marketing and exposure based on the quality of the project being worked on. If the game that’s being made is unique and turning out to be something really special, expect the PlayStation Blog and official PlayStation Twitter account to let the world know about it. Nothing is guaranteed in this department, as “it depends on the objective quality of your title."

It’s an unorthodox process compared to what we’ve seen from other companies in the past, and really, that’s what has so many developers excited. Sony’s feedback won’t even be required before a game is submitted, so really, the level of trust displayed here is unheard of on consoles. Whether or not that leads to more quality, or the release of some real stinkers, is yet to be seen. 

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

10 WEIRD Gaming Stories of April 2026

10 WEIRD Gaming Stories of April 2026

ROCKSTAR RESPONDS TO GTA 6 PRICE & MORE

ROCKSTAR RESPONDS TO GTA 6 PRICE & MORE

Invincible VS - Before You Buy

Invincible VS - Before You Buy

What The HELL Is Going On With PlayStation DRM?

What The HELL Is Going On With PlayStation DRM?

10 BIGGEST Lies Ever Told by Developers

10 BIGGEST Lies Ever Told by Developers

Diablo 4: Lord of Hatred - Before You Buy

Diablo 4: Lord of Hatred - Before You Buy

20 Upcoming SMALLER Games of 2026 That Excite Us

20 Upcoming SMALLER Games of 2026 That Excite Us

Top 10 NEW Games of May 2026

Top 10 NEW Games of May 2026

20 Insane Things Games Did That NOBODY NOTICED

20 Insane Things Games Did That NOBODY NOTICED

Category: Updates

Sidebar

Recent Posts

  • Sonic Racing CrossWorlds Should Be Having A Free Play Steam Weekend – But Denuvo Is Blocking It
  • Fortnite Unleashes A Galaxy Of Experiences For Star Wars Day
  • Final Fantasy XIV Will Support Switch 2’s Mouse Mode, And Also Mouse And Keyboard
  • BoxBoy! + BoxGirl! Gets Rating For Nintendo Switch 2
  • LEGO Batman Legacy of the Dark Knight Has Gone Gold

Copyright © 2026 · Gameranx · All Rights Reserved · Powered by Mai Theme