• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

PS4 Self-Published Games ‘Not Guaranteed’ Sony Marketing

July 16, 2013 by Josiah Renaudin

A game has to really stand out for Sony to promote it.

If an independent developer wants to self-publish its game on the PlayStation 4, Sony will make that happen. That fact alone has helped the company garner the good will of hundreds of interested developers, as well as direct a few questionable looks Microsoft’s way. How exactly this whole process works is still a bit unclear, though, so Agostino Simonetta, senior account manager at Sony Computer Entertainment Europe, has decided to explain the deal in a bit more detail via Gamasutra.

If a developer is sent an official PlayStation 4 development kit, that studio is now a publisher. Game creators will have control over every little aspect of their titles, including the release date. It’s a lot to handle, but Sony will provide some support on marketing and exposure based on the quality of the project being worked on. If the game that’s being made is unique and turning out to be something really special, expect the PlayStation Blog and official PlayStation Twitter account to let the world know about it. Nothing is guaranteed in this department, as “it depends on the objective quality of your title."

It’s an unorthodox process compared to what we’ve seen from other companies in the past, and really, that’s what has so many developers excited. Sony’s feedback won’t even be required before a game is submitted, so really, the level of trust displayed here is unheard of on consoles. Whether or not that leads to more quality, or the release of some real stinkers, is yet to be seen. 

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

20 Legendary Games You Should REVISIT in 2026

20 Legendary Games You Should REVISIT in 2026

10 GREAT Games We Regret 100%ing & WHY

10 GREAT Games We Regret 100%ing & WHY

20 Best Recent Games That Are NOW DIRT CHEAP

20 Best Recent Games That Are NOW DIRT CHEAP

GTA 6: NEW THINGS FROM LAUNCH TRAILER & MORE

GTA 6: NEW THINGS FROM LAUNCH TRAILER & MORE

Castlevania: Belmont's Curse - Before You Buy

Castlevania: Belmont's Curse - Before You Buy

Phantom Blade Zero: 10 Things You NEED TO KNOW

Phantom Blade Zero: 10 Things You NEED TO KNOW

New GTA 6 Features CONFIRMED by Rockstar

New GTA 6 Features CONFIRMED by Rockstar

10 Recent COOP Games You Shouldn't MISS

10 Recent COOP Games You Shouldn't MISS

Valor Mortis - Before You Buy

Valor Mortis - Before You Buy

Category: Updates

Sidebar

Recent Posts

  • Demand For The Legend Of Zelda: Ocarina Of Time For Switch 2 Was Higher Than Expected – “The Magnitude, It’s Amazing!”
  • LucasFilm Games Are Looking Beyond “The Top Five Publishers” To Partner With For Star Wars Games
  • Rumor: PS6’s Memory Components Now Cost More Than $ 680
  • Rumor: The Original Vampire: The Masquerade – Bloodlines Is Getting A Remaster
  • A Game Studio Has Cancelled Their Steam Demo Out Of Fears AI Will Steal And Plagiarize Their Work

Copyright © 2026 · Gameranx · All Rights Reserved · Powered by Mai Theme