Avalanche: People Trade-in Games Because They’re Too Short

Avalanche co-founder Christofer Sundberg has told Edge he believes that most games are traded-in because they don't offer enough replayability.

Sundberg, who's also Avalanche's chief creative officer, informed Edge that Just Cause 2 is still played by "hundreds of thousands" of players every day and added that shorter, less replayable games are traded-in more regularly.

Asked why he believes players consider used games to be such an important issue he commented "I'm sure it's been an issue but that's because games have been too short. I mean when you can play a game through from eight to ten hours, I would return the game too, because there's no reason for players to play again.

"If you're offering little variation, then there's no motivation for the player to keep the game – unless they want to have a nice bookshelf. That's why we answered that with Just Cause. I go into game stores each week and I always go to the used game boxes – I usually don't find that many [copies of Just Cause]," Sundberg concluded.

His thoughts mimic those of Nintendo's Reggie Fils-Amie who last week said Nintendo has the lowest trade-in rate of any of the platform holders arguing that this is because "The replayability of our content is super strong". 

Sundberg also addressed the issue of "terrible" DRM systems last week after they announced Mad Max at Sony's pre-E3 media briefing.