Kyrie Irving, Cleveland Cavaliers star, walked out onto the stage with basketball in hand to discuss the new features in NBA Live 14.
After an awkward, poem/rap about dribbling, EA then went onto speaking about their new dribbling technology. Previous NBA Live titles treated basketball dribbling as an action tied to animations. The new technology in NBA Live 14 will treat every bounce as its own individual action giving complete control to the player and eliminating the predictability of set moves.
NBA Live did not release for many years due to the low quality development, leaving NBA 2K games to reign supreme. NBA Live 14 will make its return to consoles this year.