Sony PR: PS4 No DRM Campaign ‘Working Pretty Well’

Twitter is a beautiful thing. Sure, you can slap together a collage of boring, uninspiring posts from the microblogging service and put up a pretty good argument against its importance. However, the power of social media, when enough voices are put together, is truly a thing to behold. The recent “PS4 No DRM” campaign is the perfect example of a group of people voicing their opinions on a hot topic, and yes, employees over at Sony seem to be listening. We chronicled many of the workers’ Tweets that showed just how humbled the company has been by the thousands of statements pouring in, and even more evidence has come in showing that the movement is working.

Adam Boyes, the VP of publisher and developer relations at Sony Computer Entertainment America, decided to chime in on the popular hashtag that likely stood as a major cooperate talking point yesterday. Although many people on the outside are doubting the effectiveness of the campaign, which started as a simple forum post on NeoGaf, Boyes claims that “it’s working” and Sony is “hearing the message loudly.”

@totalbiscuit imho it's working pretty well, much better than a few letters would. We're seeing the message loudly, and it's immediate.

— Adam Boyes (@amboyes) May 27, 2013

@totalbiscuit @foryourpetedodd hearing from sites is one thing, but hearing it directly from the gamers themselves is powerful & humbling

— Adam Boyes (@amboyes) May 27, 2013

Boyes continues by saying that while hearing this type of feedback is influential from a website, seeing the dearth of messages from people who live and breath PlayStation “is powerful and humbling.” Twitter is a tool that helps link together major companies and its biggest fans, and while we don’t know at this time how big of an impact the hastag will have, what we’ve heard from Sony so far is encouraging.