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Nvidia Wants Retailers To Give GPU Preference To Gamers Not Cryptominers

January 25, 2018 by Jordan Coetsee

Gaming comes first to Nvidia.

Following the surge in popularity with regards to cryptocurrency trading and mining – the price for graphics cards has skyrocketed in the past couple of days. Limited supply and high demand has resulted in the usual cost of a Nvidia graphics card to increase by around 20-40%.

Here’s a handy breakdown of the price increase since April 2017 via Techspot

MSRP April 2017 Nov 2017 Current (1/15/18)
GeForce GTX 1050 Ti $140 $150 $160 $190
GeForce GTX 1060 3GB $200 $220 $235 $410
GeForce GTX 1060 6GB $250 $280 $310 $530
GeForce GTX 1070 $380 $420 $470 $890
GeForce GTX 1080 $500 $560 $590 $940
GeForce GTX 1080 Ti $700 $755 $740 $1200
Radeon RX 560 $100 N/A $130 $140
Radeon RX 570 $170 $190 $250 $540
Radeon RX 580 8GB $230 $260 $310 $660
Radeon RX Vega 56 $400 N/A $450 $670**
Radeon RX Vega 64 $500 N/A $505 $800**

In response to this price surge, Nvidia spoke to German-language site ComputerBase.de stressing that the company it isn’t happy about the situation, and that Nvida values its target market of gamers above all others.

‘For NVIDIA, gamers come first. All activities related to our GeForce product line are targeted at our main audience. To ensure that GeForce gamers continue to have good GeForce graphics card availability in the current situation, we recommend that our trading partners make the appropriate arrangements to meet gamers’ needs as usual.’

Cryptomining requires large amounts of computing power to verify transactions on the blockchain. Each transaction rewards the miner with a small percentage. The faster your, GPU the more you earn.

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