As we’ve noted a lot recently, a certain game has been getting all sorts of attention from media brands, prominent companies, and even sports leagues. At first, players may have just been creating various game worlds and mini-games to “resemble” what was happening in the real world, but now, things from the real world are coming into the game. Roblox’s Super League Soccer is an excellent example of that. The title has been around for a while and has a large following of players. But now, as noted by Sports Business Journal, it’s gotten a special “activation” via the reveal of an all-new mascot from Concacaf and Marvel!
GameFam created Roblox’s Super League Soccer, but the new mascot, Volar, is a special creation that Concacaf and Marvel created together. If you didn’t know, Marvel has been working with the NHL on mascots recently, and they made Volar not only in look but also in backstory. Apparently, his backstory is that he’s “a seabird that protects fans and represents the diversity of the federation’s 41 nations with flag-like feathers.”
Yeah, that sounds like a Marvel backstory. Just roll with it. This is actually a “first of its kind” event for the game universe. How so? Companies have brought various unique things into the game world before, but doing a true unveil like this is really unique. Volar isn’t just for the game, either, as it’ll be featured in various events in the coming years, including the 2026 men’s World Cup!
The question you might have is, “Why are they doing the unveil in this game, though?” That would be because Concacaf, among others, is trying to use the game’s younger fanbase to stoke more excitement in their sport and bring more attention to it:
“We’re targeting young sports fans. Nearly half of Super League Soccer’s audience is 12 and under, making it an ideal platform to introduce Volar and Concacaf at an early age,” Philippe Moggio, general secretary of Concacaf, noted in a statement. “Engaging this demographic helps build long-term affinity for the Volar IP.”
You might think this is “a bit of a reach,” but it’s not. The numbers say that this particular soccer game gets over 750,000 visits in a single day! So now imagine all of them seeing Volar in the game and then spreading the word about him. Exactly. Word of mouth is something that every league needs to grow and expand and if that means putting a mascot in Roblox? You do it.
