The internet is full of all manner of websites, both good and bad. Each one more or less has the same goal–they’re trying to produce content and o make sure that as many people see the content as possible, with companies wanting to make as much money as possible from the content they have. Sometimes, that’s an easy task depending on what they showcase or put out there. Other times, they need a little bit of help. Fandom’s team has slowly grown its reach regarding fan interaction and content. Because of all the sites and forums they own, they’ve become one of the unofficial homes of nerds and geeks. But now, they’ve announced that they own a lot more.
In a press release, the company revealed that it’d acquired a large variety of websites and brands to help expand its reach. While this isn’t the most newsworthy thing at first glance, when you look at the names of the companies and sites they’ve acquired, it’s a big deal.
They’ve bought Red Ventures – GameSpot, Metacritic, TV Guide, GameFAQs, Giant Bomb, Cord Cutters News, and Comic Vine. We’re sure most pop culture fans have visited the above sites, with many inviting fans to chat with the community about various movies, shows, and games. That’s the reason that Fandom bought all these companies–to expand the reach of their umbrella further and bring more fans together.
“With these widely recognized gaming, movie and TV brands reaching 46M MAU’s, Fandom extends its strategic mission to be the fan’s first choice for community and experience.”
But, they also state for the record that this will help drive up commerce for their partners, advertisers, and affiliates, because now, they have over 300 different programs for ads to be a part of and partners to invest in. In the press release, they note that this acquisition makes them the #14 ad-supported website in the United States. With these acquisitions of significant websites and entertainment stops, Fandom is, without a doubt, the #1 platform for fans to get news, learn about upcoming things, and interact with the various fan communities.
Typically in deals such as this, the people that get bought out have to undergo inevitable “restructuring” to “fit the parent company’s mold.” That often leads to massive layoffs or key positions departing. But according to one of the heads of a company that got bought, that isn’t happening.
So if nothing else, Fandom is being kind and fair to the people they’ve bought. That makes sense because they want these sites to continue doing what they’re doing. They want them to keep the fans coming in, which shows a business sense that might make this acquisition spree worth it to everyone.
Source: Fandom
