• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

Destiny Was Activision’s Biggest Ever Digital Launch

September 12, 2014 by Stephen Daly

But Activision’s CEO says they’ll always offer a retail option.

Destiny was Activision's biggest ever digital release according to CEO Bobby Kotick in a CNBC interview. 

Bungie's shooter reportedly cost $500 million, a claim the studio denies, and made back that half billion on its first day; making Destiny the biggest video game launch in history. 

It also broke Activision's digital day one launch record and Kotick says: "In Activision's history, more copies were sold directly to the consumer through digital download than in any other product launch we've had."

The executive went on to add that while consumers are more readily willing to buy digital games these days it doesn't mean retail releases are going anywhere, "If the consumer would rather purchase something in the store, we're always going to give them that option. If they want to download it digitally, that will be an option that's available to them. I think more consumers are taking the convenience of digital than ever before."

Earlier, we reported on Destiny's upcoming raids and the new PvP playlist. 

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

Top 10 NEW Games of June 2026

Top 10 NEW Games of June 2026

LEGO Batman: Legacy of The Dark Knight - Before You Buy

LEGO Batman: Legacy of The Dark Knight - Before You Buy

Assassin's Creed Black Flag DESPERATELY Wants You Back

Assassin's Creed Black Flag DESPERATELY Wants You Back

7/10 Games We PLAY MORE THAN 10s

7/10 Games We PLAY MORE THAN 10s

Subnautica 2: 10 Things The Game DOESN'T TELL YOU

Subnautica 2: 10 Things The Game DOESN'T TELL YOU

GTA6 TRAILER SOON? LEAKS & MORE

GTA6 TRAILER SOON? LEAKS & MORE

Forza Horizon 6 - Before You Buy

Forza Horizon 6 - Before You Buy

Subnautica 2 - Before You Buy

Subnautica 2 - Before You Buy

20 Legendary Games That PUSHED GRAPHICS TO THE LIMIT

20 Legendary Games That PUSHED GRAPHICS TO THE LIMIT

Category: Updates

Sidebar

Recent Posts

  • Rumor: Does This Mean Nintendo Will Keep Making Switch 1 Consoles In The Near Future?
  • Rumor: State of Play Will Have More Sony Exclusives Than Marvel’s Wolverine, But Check Your Expectations
  • State Of Play Confirmed For June 2, Featuring Marvel’s Wolverine
  • Rumor: Did A Free Game Break Through Steam’s Security Measures And Spread Malware?
  • Mystery Solved: Yoshi and the Mysterious Book’s Developer Confirmed To Be Good-Feel

Copyright © 2026 · Gameranx · All Rights Reserved · Powered by Mai Theme