Nintendo Announces First-Ever Super Bowl Ad; Focuses on Mobility, and The Legend of Zelda

The Super Bowl is the grandest stage of them all when it comes to sports entertainment. Everyone tunes in, regardless if their fans of the sport or not, and that might have to do with the hype around the commercial ads.

Well, today Nintendo has announced that they will be debuting their first-ever ad for the Super Bowl this Sunday. The commercial will feature the highly anticipated Switch and the new Legend of Zelda game — Breath of the Wild; which are both scheduled to release on March 3.

Check out the commercial ad down below:

The star of the ad, which is scheduled to run during the game’s fourth quarter on Feb. 5, is Nintendo Switch, which combines the power of a home console with the mobility of a hand-held video game system. People can play on their TVs at home, then grab Nintendo Switch and continue playing seamlessly wherever they go.

The ad also shows off The Legend of Zelda: Breath of the Wild, which breaks conventions to become the next defining moment in the classic franchise. It offers the most immersive world that Nintendo has ever created and sends players on an adventure they will never forget.

Nicolas Chavez, Nintendo of America’s Vice President of Marketing states that since Nintendo is changing how, when and where people play games it’s only right that they change how, when and where we advertise.

“The most anticipated video game system and video game of the year will be seen on the biggest stage of the year,” said Nicolas Chavez, Nintendo of America’s Vice President of Marketing. “Nintendo Switch will change how, when and where people play games. It’s only fitting that we’re changing how, when and where we advertise those games.”

Nintendo Switch is set to release on March 3 for $299.