EA COO Petere Moore knows there are a lot of people who "hate" EA. It even got to the point that it was voted the "worst company" in America earlier this year. Of course, the fact that it coincided with the Mass Effect 3 ending fiasco might have something to do with it.
In an interview with Eurogamer, Moore states that it's "cool" to hate on EA, but that he can filter out the hate and rants.
You have to filter constructive criticism from vitriol…I can filter out hate, vitriol, rants, it's cool to rag on EA, it's cool to rag on Zynga, it's cool to rag on Bobby Kotick, it's cool to rag on Peter Moore.
But with all that hate and venom being spewed by gamers everywhere, does it ever "hurt" Moore? According to the COO, there's nothing that can be said about him that hasn't already been said…so that's an emphatic 'no."
Does it hurt? I don't think it hurts when you think it's just founded on rumour. There are no factual relationships for this. And then, it's cool to dislike big corporations without really understanding who the people are. It doesn't hurt me. There's nothing that can be said about me that hasn't been said about me.
However, it's a different topic when it comes to the games. Moore does admit that he gets hurt for the guys who make 'em — particularylm the guys at BioWare, DICE and all the other studios the publisher employs.
I do get hurt for guys who work at BioWare, who work at DICE, who work at EAC in Vancouver. These are guys who love games and are brilliant at what they do, and then read this stuff and go, well, I gave everything for that, and that's what they think about it.
Well, there you have it. So if you want to hurt EA's COO, calling him names would be pointless, but lamabasting his portfolio of games could do the trick! The question is, why would you do it, no?
Do you agree with all the hate EA has gotten lately or is it mindless sheep mentality that's mostly unfounded?
