• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Gameranx

Gameranx

Video Game News, Lists & Guides

  • News
  • Features
  • Platforms
    • Xbox Series X
    • PS5
    • Nintendo
  • Videos
  • Upcoming Games
  • Guides

Former EA COO: I Think Nintendo’s on Track to Become Primarily a Software Developer

July 24, 2012 by Alex Co

Bing Gordon, former EA COO thinks Nintendo is going to follow SEGA’s footsteps soon.

While Nintendo was the top dog way back in the NES and SNES days, it seems to be facing stiff competition nowadays from Sony and Microsoft.

Could this stiff competition eventually lead to Nintendo's hardware exit soon? Just like SEGA, which was their main competitor ages ago? According to former EA COO Bing Gordon, Nintendo is "already on track" to do just that.

I think Nintendo's already on track to become primarily a software company. We saw that with Sega back in the day; Sega made some missteps and became primarily a software company. Nintendo hasn't really made missteps, Nintendo probably has better creative talent and better leadership now than Sega did. It's got the most robust business model, the best creative talent; Miyamoto's still the best in the business.

Now, before you Nintendo fans grab your pitchforks and claim this man's an uneducated idiot, you should know that aside from being the former COO of EA, he's also on the board of directors for Amazon and social gaming giant Zynga. So his thoughts aren't just some mindless drivel that's being passed around.

It's honestly hard to see NIntendo being a software-only company since the 3DS is selling very well, but do keep in mind this is the same sentiment people had when SEGA was at its peak. 

Do you think Gordon has a point? If so, should Nintendo just exit the home console market and just focus on handhelds?

Source: GamesIndustry

Share this post:

FacebookTwitterLinkedInPinterest

Recent Videos

20 Emotional Story Games You Can GET LOST IN

20 Emotional Story Games You Can GET LOST IN

GTA 6: NEW Gameplay Details We FOUND

GTA 6: NEW Gameplay Details We FOUND

XBOX RAISES CONSOLE PRICES, STEAM MACHINE IS CRAZY EXPENSIVE & MORE

XBOX RAISES CONSOLE PRICES, STEAM MACHINE IS CRAZY EXPENSIVE & MORE

10 Things Game Companies NEED TO STOP DOING

10 Things Game Companies NEED TO STOP DOING

Top 10 NEW Games of July 2026

Top 10 NEW Games of July 2026

GTA 6 Price & Ultimate Edition REVEALED

GTA 6 Price & Ultimate Edition REVEALED

10 Upcoming AAA Games That Aren't Like Any Other Games

10 Upcoming AAA Games That Aren't Like Any Other Games

10 Recent Games To PLAY BEFORE GTA 6

10 Recent Games To PLAY BEFORE GTA 6

10 Games That'll Actually SAVE YOU MONEY

10 Games That'll Actually SAVE YOU MONEY

Category: Updates

Sidebar

Recent Posts

  • Did Rockstar Confirm GTA 6 Will Have A Physical Disk Release? No! Jake Randall Explains
  • Le Sserafim Confirmed For Blizzcon 2026 This September
  • Jason Schreier: XBOX Has Not Closed Ninja Theory Or Compulsion Games
  • Sony Seems To Have Laid Off Bungie Co-Founder And Destiny Director, Jason Jones
  • XBOX Series X 2 TB To Be Discontinued And All Other XBOX Series X|S Models Getting Price Hike Because Of Supply Crisis

Copyright © 2026 · Gameranx · All Rights Reserved · Powered by Mai Theme