The Halo franchise has been a massively popular one for Microsoft. Over the years, the franchise has brought in $5 billion and the series is only growing bigger. However, we could very well see Microsoft and 343 Industries attempt to tap into a younger audience within the Halo franchise in the future. This news comes from an interview between 343 Industry boss Bonnie Ross and Fast Company.
Within the interview between 343 Industries head Bonnie Ross and Fast Company, there has been plenty of talks when it came to merchandising the Halo franchise. However, what has caught attention online was comments made that we could see a more watered down version of Halo for a younger audience demographic.
During the interview, the topic came up of trying to reach a wider audience for the Halo franchise and that could mean tapping into a new video game installment. Bonnie admits that when 343 Industries first started with the franchise, there were thoughts of doing a LEGO Halo game, but they ultimately felt that there would not be enough interest from their core fans. That has been changing as there have been requests that a LEGO game installment within the series is brought into the market.
By doing a LEGO game of Halo, there could be a new audience that 343 Industries and Microsoft could bring into the franchise, but rest assure, it doesn’t seem that 343 Industries will be dropping their core Halo fans anytime soon.
“Whether or not we do a game, I think we need to be really deliberate on the right game, because we can’t alienate our core audience,” Ross says. “I would say that when we first started the franchise, the thought of doing, like, a LEGO Halo game was not something that our core fans thought was interesting, whereas now we’re getting requests for that.”
As mentioned, there has been other topics heavily focusing on expanding the entire franchise. While a video game installment that will appeal to a wider range of gamers could bring in more sales, Microsoft has also been working on a potential film and a slew of toys.