Apple CEO has no Interest in Entering the Console Market

Apple aren't interested in entering the console market, CEO Tim Cook has revealed. Rumours about such a console have been going around for years despite finding out that Apple were initially surprised by how their products were being used so actively for gaming. And while there won't be a dedicated console, Cook certainly feels that Apple is still a competitor.

"I view that we are in gaming now in a fairly big way. One of the reasons people buy an iPod touch is gaming. Some buy it for music. I realize that is not the big screen you are talking about. Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games.

"I'm not interested in being in the console business in what is thought of as traditional gaming," he added. "But Apple is a big player today, and things in the future will only make that bigger."

Source: AV Forums