At the Bank of America Merrill Lynch 2012 Global Technology Conference, EA COO Peter Moore spoke on retail and how it is an important part of sales that come in the form of digital revenue.
“Once we get that disk installed in the tray of an Xbox or a PS3, we then look at our consumer on an ARPU basis. We love what retail does for us,” he said.
“We love its ability to create massive launches and create excitement. GameStop probably sees three million hardcore gamers walk through their doors every day, and that’s a marketing opportunity for us.”
Moore also talked about the popular trend of day-one DLC, and was pretty forward concerning their feelings on the subject.
“The other key thing is selling digital content on the day of launch. When we sold Mass Effect 3 back in March, we saw a 40 percent attach rate that first week to DLC at GameStop in the United States,” Moore said.
“Not only are you selling a $60 game, you’re selling $20 DLC, so the sale becomes $80.”
Via VG247
