Jim Ryan Believes “Uncertainty Is Liberating In Many Ways” For PlayStation VR Developers And Publishers


With only a few months to go and a solid launch games lineup, Sony’s PlayStation VR looks promising.

In a recent interview with MCV UK, PlayStation’s Global Head of Sales and Marketing Jim Ryan explained that the difference between PlayStation VR and the other virtual reality headsets is the uncertainty. However, he sees that this uncertainty can be quite liberating for some developers as well as publishers.

“The truth is we don’t really know, because VR is such a different proposition. We are very intrigued about VR, but there is so much we won’t know until we get out there and see what people enjoy. Uncertainty is liberating in many ways. There is no trodden path that developers or publishers feel obligated to follow. Everybody is doing things a bit differently, and that’s great.”

He also mentioned that PSVR might help increase PS4’s cycle longevity, and compared its sales to the PlayStation 2.

“It could definitely enhance and prolong the lifecycle that we are in the middle of, whether it has the potential to take PS4 to the heights of mass-market acceptance that we saw with PS2, I am not sure about yet. It is easy to forget that PS2 was retailing for £99. With PS4 you are going to have to spend £300 on a PS4 and a further £350 on the VR set. We are quite proud of the price point we have been able to achieve relative to other offerings, but there is a gating factor of price and to what extent that allows us to get into the mass market remains to be seen.”

Do you think PlayStation VR can actually help increase the PS4’s life cycle?