Activision Still Believes In Skylanders And Toys-to-Life Genre

skylanders superchargers

With the recent shut down of Disney Infinity, due to not meeting the earnings estimates by a large margin, it seems that the toys-to-life genre isn’t that popular. However, Activision is fully supporting their Skylanders franchise.

Speaking to TIME Magazine, Activision CEO Eric Hirshberg expressed his company’s support to the Skylanders franchise, and his believe in the genre’s potential, even after admitting that the last two games haven’t met “expectations.”

“We’ve said publicly that some of our more recent games haven’t met our expectations, and yet we’re still here making games, so we obviously still believe in the potential. We created the category, and Skylanders is now the 11th most successful game franchise of all time after just five years.”

His strong belief in the genre is mainly because he thinks that it combines two of the most interesting subjects to kids, toys and video games. He continued to express how developers have “found this very powerful way to bring them both together,” however, he admitted that there is some variables that companies can’t control like “how much competition there is” and “what the platform dynamics are.”

“I feel like there’s a core mashup of mechanics that could very well stand the test of time – that kids have been playing with toys forever, and kids have been interested in video games forever, and that we had found this very powerful way to bring them both together. Now in any given year, there are going to be forces beyond any single competitor’s control. How much competition there is, what the platform dynamics are, how quickly kids are adopting new consoles, how steep is the drop-off of them buying software for legacy consoles, et cetera. And any snapshot at any moment in time can paint a particular picture. We remain confident that there is something fundamentally appealing here in this genre, and that our best strategy is to try to make the best, most innovative games in that genre.”

Skylanders Imaginators  is set to release in October for PlayStation 4, PlayStation 3, Xbox One, Xbox 360, and Wii U.