Rockstar’s job openings suggest that Grand Theft Auto 6 could be getting a gigantic marketing campaign when it comes out.
Infinity Gamer shared this interesting observation on Twitter:
GTA 6 hitting movie theaters and TV.
This job listing on Rockstar’s website mentions marketing campaigns on TV and in movie theaters.
I just can’t imagine the kind of reach this game is going to have when it launches.
The Original Job Listing
If you were wondering, we already covered this job opening. It was a listing for a motion graphics designer that was found last month.
Here’s the relevant text from that listing:
The Motion Graphics Team creates motion graphics assets of the highest quality, ambition and precision.
This includes developing standalone pieces as well as assets that are featured in Trailers, Social Media releases, TV commercials and Cinema campaigns.
Of Course Grand Theft Auto Has Had TV Commercials Before
Now, we should point out that this is not entirely new for Rockstar Games and Take-Two Interactive. In fact, we found a TV commercial for Grand Theft Auto: Vice City, all the way back from 2002.
So Rockstar has been making these promotional spots for over two decades now. That’s before the internet existed, and we’re sure, before many of you reading this were born.
They’re Hiring Because They’re Preparing To Launch
So what’s so special about these job openings? They clearly suggest that Rockstar is already gearing up for the launch.
Maybe Rockstar had assets prepared and some ideas for commercials for years. But they would still wait until when the game was close to release.
That’s because they will want to prepare commercials that evoke an accurate picture of Grand Theft Auto 6 when it actually comes out.
Furthermore, they would want to make commercials that are relevant to zeitgeist of the time. The last thing Take-Two will want is to have prepared a commercial from two to three years ago that’s already aged poorly.
How Much Is Take-Two Spending On Marketing?
Take-Two could spend through the roof to spread the word on Grand Theft Auto 6 as much as possible. But they’ll also want to be smart about marketing.
For example, they’ll probably do better bringing their trailers to Avengers: Doomsday than The Devil Wears Prada 2. That Grand Theft Auto: Vice City we shared above was more likely to play during episodes of WWF Smackdown than The Young and the Restless.
So you may see these commercials spread around you in the big and small screen alike. But it may or may not be so ubiquitous that even people who don’t play games will see it.
Take-Two will also want to be mindful of how Call of Duty: Black Ops 6 turned out, and how much of that game’s marketing budget ate at its profit margins. So we’ll see just how much the next Grand Theft Auto will spread around the world.
