2025 will be a very important year for gaming, and not entirely because of certain big releases and console arrivals. The very state of the gaming industry as a whole is up for grabs, as multiple publishers are pushing for “different tactics” to try and make a profit and stay afloat. Some, sadly, likely won’t stay afloat, making the year all the more important to watch. However, there are some things that are certain, and one of them is Geoff Keighley continuing his “dominance” over the various shows the industry uses to highlight things, such as Summer Game Fest. It’s coming back this June, and we now have some key details.
First, the date of the main show. That’ll be on June 6th from 5-7EST. Per a release of the event, noted by VGC, the event will feature “spectacular new video game announcements, surprises, and reveals.”
Of course, anyone who watches some of Geoff Keighley’s shows knows that this promise is basically made every year, and whether it actually comes true is heavily up for debate. There may be SOME good announcements, but others fall flat. That’s actually a key element to this year’s particular show. With publishers like Ubisoft, Square Enix, Sony, and even Microsoft changing their “release styles,” it’ll be curious if they still do the individual shows that they’ve done in the past or if they choose to be a part of Keighley’s show. Plus, Nintendo might be releasing the Switch 2 around that period of time, so could The Big N make an appearance? It’s hard to say.
However, there is one new element to the Summer Game Fest that will be looked at by many. Longtime industry veteran Christopher Dring, alongside Geoff Keighley, will do a special “business-focused event” that will pertain to “some of the key changes, challenges and opportunities facing the global video game industry, as well as celebrate the cultural impact and importance of video games as the most powerful form of entertainment in the world.”
This might be Keighley’s way of “changing the perception” of how he talks about the gaming industry, which at times has been with “blinders on,” including at the last Game Awards, where he dedicated a very small amount of time to the layoffs of the industry…before rushing to the next award. A tactic he has done multiple times in the past.
Either way, the summer event will be something many will go to, and it’ll be curious to see how it plays out.
