Ubisoft has just announced that the ongoing record sell-through sales for The Division has grossed more than $330 million worldwide in its first five days, breaking sales records for the publisher. The Division is now officially the company’s best-selling game and the industry’s best-selling new game franchise in an opening week.
“The Division taking the top spot in the industry for first week sales of a new franchise is a tremendous achievement. We are very proud of our teams, and humbled by and thankful for the millions of players who are giving us their feedback and support,” said Yves Guillemot, CEO and Co-Founder, Ubisoft. “The Division is the latest example yet of our unique ability to deliver immersive gaming playgrounds that keeps players engaged and that they eagerly share with their friends and community.”
In addition to breaking sales records, the game is also breaking player engagement records for the publisher, having surpassed 1.2 million peak concurrent users over the weekend. The publisher disclosed that players spent over 100 million hours playing the game online during the first week.
“On top of record breaking sales, player engagement is the highest ever for any Ubisoft title, demonstrating, among other things, that our investments in our online infrastructure and services are paying off,” said Stephanie Perotti, Vice President of Online Services, Ubisoft. “We are delivering an online experience that’s on par with the best in the industry, and that matches the quality and connectivity demanded by The Division and its players.”
The game has been the number one viewed game on Twitch and has, according to Ubisoft, been consistently ranked in the top five. It has also accrued over 57 million views on YouTube across videos about the game in the first week.
If you’d like to join in the fun, The Division is out on the PC, Xbox One and PlayStation 4. One of the game’s expansions may take place in Central Park according to discoveries made by players. If you already have the game, these video guides should help.