It looks as though Sony is on a major mission to reignite sales and interest in both the PS5 and some of its most prominent games. With the company recently giving out assurances that the console will be easier to get hold of now, Sony is currently implementing a large-scale marketing push with some impressive real-world stunts.
Chief amongst these is the recently appeared Leviathan Axe that can currently be found on the Southbank in London. As spotted in TheGamer, Sony has installed a gigantic replica of Kratos’ legendary weapon from the God of War franchise as part of its “Live from PS5” event. This latest marketing campaign gets underway today and has already seen a new clip make its way online aimed at relaunching or at the very least, re-advertising the PS5 and its improved levels of availability. The clip has also got people talking in the gaming community thanks to some new and unexpected footage showcased in amongst a number of currently available video game titles. Some fans are speculating that this could be a clip from a new game in the Uncharted franchise, although there’s nothing official to confirm or deny this as of yet.
Regardless, those who want to get down to the Southbank of the Thames and check out Kratos’ giant Leviathan Axe will need to do so fairly quickly. The impressive piece of artwork will only be there until tomorrow evening and is currently surrounded by Sony’s replica police cordon and imitation news crew, for full dramatic effect.
The appearance of Kratos’ axe has led many to speculate as to whether or not Sony is planning to reveal some DLC for its hit game God of War Ragnarok as part of the “Live from PS5” campaign. However, with the game itself having only been out for a couple of months at this point, some might suggest that it’s simply too early to be talking about DLC for a game as epic in scale as God of War Ragnarok. We’ll just have to wait and see as to whether the installation of the Leviathan Axe is purely designed to build more buzz around one of PlayStation’s leading titles, or whether fans will be treated to some kind of new update about the game.
God of War Ragnarok has seen incredible success in the UK in particular, hitting the top spot in the sales charts pretty much consistently since its November launch. This may be one of the reasons behind London as a choice of location for this particular marketing stunt. However, it may also have been selected in order to target the UK market further with a view to selling more PS5 consoles in the country. Either way, it’s sure to bring in plenty of attention for both Sony and God of War Ragnarok fans.
God of War Ragnarok is available now on PlayStation 4 and PlayStation 5.
