Sony Moving Towards “a slightly younger demographic”

Jim Ryan, Sony Computer Entertainment Europe CEO, touched on the UK PS3 sales dilemma in an interview with Official PlayStation Magazine. He stated that the PlayStation 3 has yet to be fully realised in the UK because of its price; most of the sales for PS1 and PS2 occurred when they were at "sub £129 price points,” which the PS3 isn’t even close to.

"Now we've only got to £199 in the UK a couple of month back so you can see there's still a lot of PS3's potentially to be sold," said Ryan.

He also indicated that we will most likely be seeing Sony move toward a younger audience to take advantage of a broader market. "I think you'll see us taking the console more towards a slightly younger demographic," continued Ryan. "More family market. The core gamer will absolutely not be neglected. There's going to be tons of great stuff for the core gamer but from our own studio, third parties there's some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS2 but haven't yet got to on PS3."

Will Sony be able to attract new gamers with this new direction? Only time will tell.

[Source: GameIndustry.biz]