It seems that EA Sports is taking a page off Wendy's books, because future sport titles will attempt to court players in just the way they want it. Speaking to The Guardian, Andrew Wilson, EA Sport's vice president, spoke about just how versatile EA wants to make sport titles in the future.
"I think the future of the sports sim is the fact that you can choose how you want to play it. That we allow you to play on any platform, at any time, at any price, anyway you want. Some players are all about the manager mode. Some players want the online head-to-head. The future for us lies in not compartmentalising any of the experiences, but to build a world where players can add value to their gaming experiences however they like."
That type of positioning is contextualized around other media's shift to accommodate users on their own terms–like music and television do.
"You watch TV on-demand and you select the music you want on iTunes based exactly on what sort of entertainment you're after and not what a TV company said you had to watch, or a record company forced you to listen to on a disc. I think that's the future for us."
Now, if only the folks behind Origin took notes from the sports division over at EA!