Ubisoft has launched a new promotion for its upcoming open world Stone Age game Far Cry Primal, in which the winner will sleep in a French cave in the middle of winter.
You and a friend can win this opportunity by tweeting @FarCryPrimal, telling them why you'd want to do this, and including the hashtag #cavebnb.
The winner will travel to an "undisclosed location in France" for their rather unique experience. Details revealed in the competition's terms and conditions reveal that the prize probably won't be as bad as it sounds.
Should you win, you'll be flown to the Pyrénées, stay in a hotel in Lourdes and receive professional survival training before sleeping in a €500 a night cave and returning home the next day.
This is slightly less strange than the time Microsoft tied people to a billboard and threw snow at them to promote Rise of the Tomb Raider but it's still pretty out there as promotions go.
Far Cry Primal launches on February 23rd.