PS4’s European Price Expected to Drop this Week

Sony may be aiming to cut the price of the PlayStation 4 in Europe, according to point of sale materials and retail brochures. 

Reports suggest the new European price will be €349 from Wednesday, October 21st, down from €399. The reduction follows similar cuts in the US and Japan. 

The reduction comes a week before Sony's press conference at the Paris Games Week event, where the platform holder is likely to make a big deal out of the cut. 

Sony's price shift may see a similar response from Microsoft. The Xbox One, despite launching at a higher initial price due to the inclusion of Kinect, now regularly sells for less than the PS4. 

PS4 price cut in Europe starting Oct. 21, now starting at 349€. Expect an official announcement at Paris Games Week pic.twitter.com/Dgu0nrIvVt

— AGB (@AllGamesBeta) October 18, 2015

@AllGamesBeta French retailers also got this promo material (Oct. 21 date printed directly on this banner) pic.twitter.com/9T4oqb1El3

— AGB (@AllGamesBeta) October 19, 2015