Complex Media has announced its collaboration with gaming publisher THQ and streetwear brand Crooks & Castles to create a limited edition collection inspired by Saints Row®: The Third, the next chapter in the over-the-top gaming franchise in which the Third Street Saints take the fight to Syndicate in the new city of sin, Steelport.
The exclusive apparel and accessories collection includes a hat, wallet, denim, hoodie, button down, jacket, and t-shirts, available for purchase beginning today on leading online retailer for young men, Karmaloop.com (www.karmaloop.com/saintsxcrooks). The collection will also be featured in-game with the scheduled debut of Saints Row the Third on November 15, where enthusiasts will be able to virtually dress their characters in attire inspired by the urban-extravagance of the Saints Row® world. Complex will also provide one lucky consumer the chance to win the full custom line through an online sweepstakes (www.complex.com/saintsrow3).
“Saints Row has always given players the ability to play how they want to play, look how they want to look, and be who they want to be in a crazed, action-packed open world,” said Kevin Kraff, Vice President, Global Brand, THQ. “Working with Complex Media, Crooks & Castles, and Karmaloop.com now gives players the opportunity to live the Saints Row lifestyle in the real world with clothes and apparel inspired by the Third Street Saints.”
The choice to involve Crooks & Castles came as a no-brainer. Their opinion is that the high fashion brands only catered to someone in a certain lifestyle or rather, a large bank account so they took, or stole, what these designers made and crafted it to fit their own. Crooks & Castles’ concept is easy: “Crooks:” criminals, pimps, hustlers, thieves, etc. and “Castles:” those who got rich by becoming a crook. www.crooksncastles.com
THQ’s Saints Row is slated for release on November 15th on the PC, Xbox 360 and PlayStation 3. The limited edition apparel is currently available on Karmaloop for purchase. Enter the sweepstakes at Complex Media to get the chance to win the full custom line.
