Senior vice president of Maxis Lucy Bradshaw has left parent company Electronic Arts, CEO Andrew Wilson announced today in a blog post.
"Today we are announcing that Lucy Bradshaw is moving on from Electronic Arts," Wilson said. "Through 23 years with our company, Lucy has brought an incredible passion for games and our player community. I want to thank Lucy for her dedication to EA, her contributions to Maxis, and the creative spirit she infused in every one of her teams and projects. We wish her the best as she takes on her next adventure."
In her most recent position, Bradshaw, who had been at Maxis for 23 years, oversaw The Sims franchise during her tenure. Details as to what she will go on to do next were not made available, however, Bradshaw also shared her own statement on her departure.
"I've had a wonderful journey at EA and Maxis, filled with amazingly creative people, unforgettable experiences, and an inspiring community of players and creators," Bradshaw said. "I have the highest regard for EA's leadership today, their vision and their focus on putting players first. I leave knowing that Maxis is in great hands with a leader and teams who are full of respect for our players, passion for our games, and new ideas to bring to the world of Maxis gamers. I look forward to seeing what's next from these incredible teams, I'll certainly be playing."
At this point, Maxis general manager Rachel Franklin will assume Bradshaw’s responsibilities at Maxis.
Additionally, Maxis will be joining EA’s mobile division, which is currently headed up under senior vice president and group general manager Samantha Ryan.
“As we look to the future, we want to expand the scope of opportunity for Maxis to reach more players on PC and mobile, as well as explore cross-platform play,” Wilson said. “To enable this, we are bringing Maxis together with our mobile teams under Samantha Ryan's leadership, aligning our strong PC foundation with our mobile expertise. The collaboration between these teams will help us unlock new ways for Maxis IP to connect with players wherever they want to play.”
In other Sims news, EA announced a new Halloween-themed content pack for The Sims 4.
