Activision Reveals Why Black Ops 3 DLC PS4 Exclusivity Was Important

Activision Publishing CEO Eric Hirshberg believes the company's deal with Sony for timed-exclusivity on Call of Duty DLC was "the right decision". 

Historically, the Call of Duty franchise has been associated with Xbox, in part because of early DLC for the platform but Sony's deal will see Black Ops 3 DLC brought to PS3 and PS4 first. 

Asked by GameInformer about the potential impact the decision could have on eSports given that Xbox has been Call of Duty's competitive home to date, Hirshberg said, "Obviously, that matters. The muscle memory is a deep, physical connection to the controller that you're used to."

Yet Hirshberg noted that Call of Duty has "been a cross-platform game the entire time."

"We've had great players on both platforms the entire time," he continued, and said Sony's support of Destiny on PlayStation 4 was pivotal to the decision.

"The partnership with Sony was the right decision at this time," he said. "They've been a great partner on Destiny, and they have a ton of momentum with the PS4 and really got behind this thing. They wanted to see that deal on their platform. We're going to make it work."

Call of Duty: Black Ops 3 is set for release on November 6th, 2015 for PC, PlayStation 4, PlayStation 3, Xbox One, and Xbox 360.