Xbox Excited to Show ‘Brand New Games’ at gamescom but Admits it Must do Better in Europe

Xbox boss Phil Spencer has said he's excited to show "brand new games" at gamescom in August but admitted that Redmond needs to improve sales of the Xbox One in Europe. 

"We need to do better in Europe," Spencer commented in the latest issue of EDGE. "When I look globally, mainland Europe is definitely an area we want to focus on.

"I'm excited about going to gamescom at the beginning of August, having another press show where we're able to show games that we didn't show [at E3]. So you're going to see brand new games, as well as obviously some repeats, but you're going to see Scalebound, Crackdown, Quantum Break from my friends at Remedy. From a product standpoint, I like where we are. I think the team's doing a great job with the games and building a platform for gamers."

Yesterday, we reported remarks by SCEE President Jim Ryan in which he claimed PS4 market share is "frequently greater than 90% in continental Europe." Ryan said the PS4 holds at least 70% of the market in every European country.

"Sony does a really good job in those markets, and they have a long history – long before we were in this business – and they've earned the success that they get in those regions," Spencer continued. "I watch what they do because they do a lot of good things, and I want to make sure that we're being smart about succeeding. And there are places like Latin America where Xbox does really well, and in the US the numbers keep going back and forth – it's good competition which I think is good for everybody.

"Content-wise, though, I'm excited about this Forza, I'm excited about Tomb Raider, I'm excited about the new Rare game, Sea Of Thieves… And I think we can do more artful games that I have found resonate more. That's definitely a focus for us."

Microsoft confirmed that it will be hosting a press conference at gamescom on August 4th, where it will be showing more of Quantum Break, Crackdown, and Scalebound. Sony will not be hosting a press conference at gamescom this year, intead opting to host a media briefing at the Paris Games Show in October.