Always-on DRM insults legitimate customers, says Christofer Sundberg, founder of Avalanche Studios. Speaking to Edge Magazine, Sundberg said that DRM that only exists to punish legitimate customers instead of enhancing their experience is obviously a problem.
"If a DRM system constantly needs to be defended, something must be wrong," he said. "As a developer you will never win over any fans if you constantly let everyone know how much it costs to develop a game and how much money you lose."
"I don't like always-on DRM solutions at all, since they offer nothing to the consumer. If you continuously give something extra for registering and being online, and award them for actually paying for and playing your game, it'd be different, but always-on DRM only says:
'Thank you for buying our game, we trust you as far as we can throw you.'"
Considering the fact that Ubisoft reportedly lost $79 million in their so-called "fight" against piracy this past year, it's difficult to see how their DRM scheme has been helping out. If anything, all it's been succeeding at doing is alienating customers and making them even less likely to want to purchase Ubisoft games.
Thanks Edge.
