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Former EA CEO ‘Sony F*cking Nailed it’ with PS4

May 7, 2015 by Stephen Daly

Japanese platform holder ‘deserves victory’, John Riccitiello says.

Unity CEO and former EA CEO John Riccitiello has said Sony "fucking nailed it" with the PlayStation 4 and "deserve victory" during the GamesBeat Summit. 

"That's one of the more – in my opinion – depressing stories in the last couple of years," Riccitiello commented when asked about the PS4 and Xbox One.

"In the battle of big ideas … there was a clash of ideas that really separated Sony and Microsoft. They actually had very similar architecture that they were trying to bring to the table. But Microsoft focused … a lot on entertainment beyond gaming. Microsoft was trying to [compete against] Apple. They didn't feel gaming was big enough to justify the pent-up desire … to have the recognition they wanted as an innovator."

Sony decided to make the player central to its PS4 plans, and that paid off big time for the company, according to Riccitiello. 

"Sony just said, 'We've made the best f**king game system we could' … partly because they didn't have the resources to do more about it," Riccitiello continued. "Microsoft was focused on the shot after the one they needed to make, putting the 7-ball in the corner pocket, but they missed the first shot and didn't get another shot after it.

"Sony focused on the shot they needed to make, which was win the hearts and minds of the gamer."

He added: "The broader scope of entertainment might be a bigger idea, but not with an unfocused execution. A tight execution on the 50 million people that matter, which are the people currently lapping up consoles … Sony f**king nailed it, and they deserve the victory."

Sales of the PlayStation 4 recently reached 22.3 million and Sony expects to sell another 16 million by April 1st. 

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